With the widespread adoption of advanced generative models such as Gemini and GPT, there has been a notable increase in the incorporation of such models into sociotechnical systems, categorized under AI-as-a-Service (AIaaS). Despite their versatility across diverse sectors, concerns persist regarding discriminatory tendencies within these models, particularly favoring selected `majority' demographics across various sociodemographic dimensions. Despite widespread calls for diversification of media representations, marginalized racial and ethnic groups continue to face persistent distortion, stereotyping, and neglect within the AIaaS context. In this work, we provide a critical summary of the state of research in the context of social harms to lead the conversation to focus on their implications. We also present open-ended research questions, guided by our discussion, to help define future research pathways.

The rapid growth in the usage and applications of Natural Language Processing (NLP) in various sociotechnical solutions has highlighted the need for a comprehensive understanding of bias and its impact on society. While research on bias in NLP has expanded, several challenges persist that require attention. These include the limited focus on sociodemographic biases beyond race and gender, the narrow scope of analysis predominantly centered on models, and the technocentric implementation approaches. This paper addresses these challenges and advocates for a more interdisciplinary approach to understanding bias in NLP. The work is structured into three facets, each exploring a specific aspect of bias in NLP.